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Browsing by Author "Cawley, Richard"
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Re-negotiating and re-affirming in cross-border marketing relationships : A learning-based conceptual model and research propositions
Halliday, Sue; Cawley, Richard (2000)Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process. This paper takes these concepts and links them together with notions of culture and learning in novel ...