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Exploring the use of Kratom (Mitragyna speciosa) via the YouTube Data Tool: a Novel Netnographic Analysis
Prevete, Elisabeth; Hupli, Aleksi; Marrinan, Shanna; Singh, Darshan; D'Udine, Bruno; Bersani, Giuseppe; Kuypers, Kim; Ramaekers, Johannes; Corazza, Ornella (2021-03-20)Kratom (Mitragyna speciosa) is a tree native to Southeast Asia with long history of traditional medicinal use. The aim of this study was to investigate the nature of self-reported exported experiences as shared on YouTube™ ...