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Browsing by Author "Dada, O."
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The Effect of Entrepreneurial Orientation on the Franchise Relationship
Dada, O.; Watson, Anna (2013-12)This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and ... -
Entrepreneurial Orientation and the Franchise System : Organisational Antecedents and Performance Outcomes
Dada, O.; Watson, Anna (2013-05-24)Purpose – The purpose of this paper is to understand the franchisor’s perception of the role of entrepreneurial strategic orientation (EO)–innovative, risk-taking, and proactive actions–within the special case of franchised ... -
Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture
Watson, Anna; Dada, O.; Wright, Owen; Perrigot, Rozenn (2017-11-22)This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words ... -
Toward a model of franchisee entrepreneurship
Dada, O.; Watson, Anna; Kirby, D.A. (2012-08)This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ... -
When do franchisors select entrepreneurial franchisees? : An organizational perspective
Watson, Anna; Dada, O.; Grunhagen, Marko; Wollan, Melody (2016-12-01)In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor ...