Now showing items 1-7 of 7

    • Are students customers? : TQM and marketing perspectives 

      Eagle, Lynne; Brennan, Ross (2007)
      Purpose - This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach - A critical review of the ...
    • Beyond advertising : in-home promotion of "fast food" 

      Eagle, Lynne; Brennan, Ross (2007)
      The purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to ...
    • Medicalization and Marketing 

      Brennan, Ross; Eagle, Lynne; Rice, David (2010-03)
      Medicalization is the process by which aspects of the human condition, formerly considered nonmedical, are brought within the medical realm. Medical sociologists have asserted that medicalization is a prevalent contemporary ...
    • Persuading Young Consumers to Make Healthy Nutritional Decisions 

      Brennan, Ross; Dahl, Stephan; Eagle, Lynne (2009)
      There is widespread concern that consumers are making inappropriate decisions about what they eat, leading to a growing incidence of obesity and chronic illness which will strain public health budgets and damage economic ...
    • Regulation of nutrition and health claims in advertising 

      Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne; Mourouti, Olga (2008-03)
      This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related ...
    • Social marketing strategies for renewable energy transitions 

      Eagle, Lynne; Osmond, Amy; McCarthy, Breda; Low, David; Lesbirel, Hayden (2017-05-30)
      Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in ...
    • Sustainability in the Business & Marketing Curriculum:  : Exploratory Study 

      Kapetanaki, Ariadni; Brennan, David; Eagle, Lynne (2017-07-04)
      The first sentence of the call for papers for the Academy of Marketing Conference 2017 asserts that marketing is increasingly seen as a force for good, particularly in connection with building awareness of environmental ...