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Browsing by Author "Faisal, Serri"
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Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue
Allil, Kamaal; Faisal, Serri; Zia, Adil (2024-01-29)Continuous usage behavior among millennials is crucial, yet factors influencing this behavior are not well understood. This study integrates human-computer interaction and marketing research to investigate the relationship ...