Browsing by Author "Fleming, Jocelyne"

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    • Orange, a study of change : Part one case study 

      Halliday, Sue (Pearson Education, 2005)
      ‘The future is bright, the future is orange’ sounds text perplexing without any context. Audiences in older age brackets around the world certainly find it strange. These people would probably not have a mobile and would ...

    • What business is the mobile phone industry now in? : Part two case study 

      Halliday, Sue (Pearson Education, 2005)
      A key issue for any organization in any industry is to ask what business it is in. As was suggested in the first part of this Case Study, Orange moved the focus of its core business from the product, the cell phone, to the ...