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Browsing by Author "Fraser, Peter"
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Creating the Opera Habit: Marketing and the Experience of Opera
Fraser, Peter; Fraser, Iain (Routledge, 2013-11-28) -
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
Palto, Datta; Fraser, Peter; Lebcir, Mohamed (2018-12-01)The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and customer retention. The core aim of ... -
The Soloist in Entrepreneurial Marketing
Fraser, Peter (Emerald Publishing, 2013)