- UHRA Home
- Browsing by Author
Browsing by Author "Gbadamosi, Ayantunji"
Now showing items 1-1 of 1
-
Relationship marketing and networks in entrepreneurship
Halliday, Sue (Routledge, 2011)Relationships and networks are vital to entrepreneurship and marketing. New businesses need to be entrepreneurial in their marketing as well as in their business ideas. Research indicates that greater profits lie in the ...