Browsing by Author "Herman, R."

The business of a woman: The journalism and political writings of Delarivier Manley

Herman, R. (University of Delaware Press, 2003)

In 1714 Delarivier Manley declared that "Politicks is not the Business of a Woman." It is hard to take this statement at face value. If there was any woman who had made politics her business during the previous decade, it ...

Contradictions in “reputation management”

Campbell, F.E.; Herman, R.; Noble, D. (2006)

“Reputation management” is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations is presented in textbooks as a mature management ...

Enigmatic gender in Delarivier Manley's New Atalantis

Herman, R. (University of Bucknell Press, 2001)

When the second volume of Delarivier Manley's 'The New Atalantis' appeared in October 1709, it caused a sensation. It was perhaps to be expected that a Tory roman a clef that made risque suggestions about the intimate ...

An exercise in early modern Branding

Herman, R. (2003)

This article examines the marketing of an author through the integration of their persona into their text to form a brand that can then be purchased by the consuming reader with confidence. Thus a reader chooses a book by ...