- UHRA Home
- Browsing by Author
Browsing by Author "Keles, Serap"
Now showing items 1-1 of 1
-
Cultural Meaning, Advertising, and National Culture: A Four-Country Study
Czarnecka, Barbara; Brennan, David; Keles, Serap (2018-01-01)Cultural meaning transfer theory and GLOBE dimensions were employed in this comparative study to examine the extent to which cultural meaning presented in advertisements reflected national cultures of the target countries. ...