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Browsing by Author "Kerrigan, F."
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The Use of Market Research in the US and European Film Industries
Kerrigan, F. (University of Hertfordshire, 2000)The use of market research throughout the production cycle of a film - from development to preproduction, production, distribution and exhibition - can greatly enhance its market performance. In addition, the identification ... -
What's ethics got to do with it Providing an ethical framework for the cinema exhibition sector in the shadow of 'the dirty dozen' in the UK
Kerrigan, F.; Ozbilgin, M.F. (University of Hertfordshire, 2001)This paper explores how film marketing in the UK fares in terms of its ethical theory, practice and policy. Based on an examination of film marketing theory, practice and policy, the paper identifies three ethical dilemmas- ...