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Browsing by Author "Kian Yeik, Koay"
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A Reasoned-Action Framework For Marketing Electric Cars in Malaysia: A QualitativeQuantitative Mixed Methods Investigation
Thwe, Shun Mya; Kian Yeik, Koay; DLT, Ong; Lim, Weng Marc (Academy of Marketing, 2024-07-04)The automotive industry in Malaysia and the Malaysian government are encouraging electric car consumption as a sustainable initiative to reduce environmental problems by relying on electric power and contribute zero ... -
The rise of solo dining: prediction and consumer profiling
Kian Yeik, Koay; DLT, Ong; Idris, Izian; Sabrina, Nurfarah; Cheah, Chee Wei (2024-01-21)The aim of this study is twofold: first, to investigate the factors that affect consumers’ intentions to dine alone, drawing on the theory of planned behavior (TPB); and second, to segment consumers based on their motives ...