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Browsing by Author "Lopez-Fernandez, Begona"
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The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis
Watson, Anna; Dada, Olufunmilola (Lola); Lopez-Fernandez, Begona; Perrigot, Rozenn (2020-05-01)Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrepreneurial personality traits affects the financial ... -
Know-how in franchise chains: a literature review and interviews with lawyers
Perrigot, Rozenn; Basset, Guy; Lopez-Fernandez, Begona; Watson, Anna (2018-11-01)Know-how is widely acknowledged as one of the cornerstones of franchising. However, despite its importance, both in the successful management, but also the regulation of the franchise agreement, it remains a somewhat elusive ...