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Browsing by Author "Manyiwa, Simon"
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Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon; Brennan, Ross (2012-10-11)Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed, and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. ... -
Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies
Manyiwa, Simon; Brennan, David (2016-03-01)Purpose Business organisations have been using product placement in movies as a marketing communications tool for a long time. Yet, concerns have been raised about consumers' perceptions of the ethicality and acceptability ...