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Browsing by Author "Paliwoda, Stan"
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Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy
Stewart, Malcolm; Paliwoda, Stan (2011-09-03) -
Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany
Stewart, Malcolm; Paliwoda, Stan (2012-07-22) -
Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany
Stewart, Malcolm; Paliwoda, Stan (2011-07-05)