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Browsing by Author "Perrigot, Rozenn"
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Entrepreneurial orientation rhetoric in franchise organizations: The impact of national culture
Watson, Anna; Dada, O.; Wright, Owen; Perrigot, Rozenn (2017-11-22)This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words ... -
The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis
Watson, Anna; Dada, Olufunmilola (Lola); Lopez-Fernandez, Begona; Perrigot, Rozenn (2020-05-01)Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrepreneurial personality traits affects the financial ... -
Know-how in franchise chains: a literature review and interviews with lawyers
Perrigot, Rozenn; Basset, Guy; Lopez-Fernandez, Begona; Watson, Anna (2018-11-01)Know-how is widely acknowledged as one of the cornerstones of franchising. However, despite its importance, both in the successful management, but also the regulation of the franchise agreement, it remains a somewhat elusive ... -
Managing entrepreneurial tensions in franchise systems
Watson, Anna; Dada, Olufunmilola (Lola) (Edward Elgar Publishing, 2017-10-27)The role of entrepreneurship in franchise systems has been a complex issue. This Chapter aims to provide a better understanding on this issue by focusing on the entrepreneurial tensions that exist in franchise systems and ...