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Browsing by Author "Phillips, Paul"
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Achieving research impact in tourism: : Modelling and evaluating outcomes from the UKs Research Excellence Framework
Phillips, Paul; Page, Stephen J.; Sebu, Joshua (2020-06-01)The marketisation of higher education has emerged as a global trend with a focus on using metrics to assess performance. This has led to the closer scrutiny by government in assessing value for money and effectiveness of ... -
Marketing/accounting synergy : A discussion of its potential and evidence in e-business
Phillips, Paul; Halliday, Sue (2008)Advances in technology create opportunities for new forms of arranging work, such as collapsing the boundaries between marketing and accounting. This makes it possible for management to identify the key attributes and ...