Now showing items 1-8 of 8

    • ACCOMMODATION INFORMATION SEARCH: THE PERCEIVED VALUE OF READING ONLINE REVIEWS 

      Reino, Sofia; Massaro, Maria Rita (2015-03-21)
      Previous research studied the impact that accommodation online reviews have on those reading them. However, this is mainly quantitative and lacks of conceptual frameworks to ensure consistency. Additionally, only a few of ...
    • Adopting interoperability solutions for online tourism distribution 

      Reino, Sofia; Alzua Sorzabal, Aurkene; Baggio, Rodolfo (2016-02-01)
      Purpose – The purpose of this study is to identify the factors that make the adoption of interoperability solutions for online tourism distribution (OTD) more likely by small operators and to develop an evaluation framework ...
    • Assessing The Value Of Hotel Online Reviews To Consumers. 

      Reino, Sofia; Massaro, Maria Rita (Springer Nature, 2016)
      Previous research studied the impact of travel online reviews. However, this is quantitative and lacks of conceptual frameworks to ensure consistency. Only a few of these have considered influencing variables (i.e. ...
    • Average Scores Integration in Official Star Rating Scheme 

      Mellinas, Juan Pedro; Reino, Sofia (2019-09-17)
      Purpose: Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ...
    • A benchmarking framework for eTourism capability of destinations’ industries 

      Reino, Sofia; Frew, Andrew; Mitsche, Nicole (2014-08-12)
      Purpose –The impact of Information and Communication Technologies (ICT) in tourism has been suggested through extensive research. Previous work has urged the development of wide-angle studies to enable benchmarking of ...
    • Fake Advertising? Neutrality in descriptions beside overall hotel scores 

      Mellinas, Juan Pedro; Reino, Sofia (2019-09-01)
      Hotel reviews influence travellers' booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with ...
    • Smart Tourism Challenges 

      Gretzel, Ulrike; Reino, Sofia; Kopera, Sebastian; Koo, Chulmo (2016-01-01)
      This paper defines smart tourism as tourism supported by integrated efforts at a destination to find innovative ways to collect and aggregate/harness data derived from physical infrastructure, social connections, ...
    • Word of Mouth, the Importance of Reviews and Ratings in Tourism Marketing 

      Mellinas, Juan Pedro; Reino, Sofia (IGI Global Publishing, 2018-08-28)
      The Internet and social media have given place to what is commonly known as the democratization of content and this phenomenon is changing the way that consumers and companies interact. Business strategies are shifting ...