Browsing by Author "Rudolph, Peter"

Now showing items 1-1 of 1

    • Key issues in marketing education : The marketing educators' view 

      Gibson-Sweet, M.; Brennan, Ross; Foy, Anne; Lynch, Jacqueline; Rudolph, Peter (2010-10-01)
      Purpose: The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university-level marketing education, and to compare these views with the views of other ...