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Browsing by Author "Vos, L."
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Complementary and alternative medicine : Shaping a marketing research agenda
Vos, L.; Brennan, Ross (2010-01-01)Purpose: The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. ... -
Marketing simulation games : Student and lecturer perspectives
Vos, L.; Brennan, Ross (2010-10-01)Purpose: The paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students' perceptions of the learning achieved ...