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Browsing by Author "Yamoah, Fred"
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African Export Supply Chain Agility : A Case of the Ghanaian International Pineapple Export Supply Chain
Yawson, David E.; Yamoah, Fred (2013-05-14)The rapidly changing business environment presents organisational agility challenges to developing country export supply chains and imposes methodological challenges on how to measure, monitor and evaluate these agility ... -
Assessing Consumer Preference for Origin-Labelled Drinks and its Implications for the Food and Drinks Industry in Ghana
Yamoah, Fred; Buasti, Paul N. (2008-05-20)Country of produce label is an important factor that affects consumer evaluation of food and drinks on the market. The direction of international marketing for food and drink has shifted to emerging markets since developed ... -
Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries
Yamoah, Fred; Fearne, Andrew; Duffy, Rachel; Petrovici, Dan (2013-05-14)Fairtrade has received considerable research attention but little is known about marketing factors driving sales and its potential implications for sustained market access for commodity producers. To provide objective ... -
Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
Yamoah, Fred; Yawon, David (2014)Consumer reaction to food scares has been given considerable research attention but insights into specific shopper segments’ reactions to food scares, especially those that do not pose direct health risk to the public is ... -
Comparing linear and circular supply chains: A case study from the construction industry
Yamoah, Fred; Acquaye, Adolf; Nasir, Mohammed Haneef Abdul; Genovese, Andrea (2017-01-01)In the last decades, green and sustainable supply chain management practices have been developed in efforts to try and reduce the negative consequences of production and consumption processes on the environment. In parallel ... -
Consumer motivation and willingness to pay for “safer” vegetables in Ghana
Yahaya, Iddrisu; Yamoah, Fred; Adam, Faizal (2015-03-02)Purpose – The purpose of this paper is to assess consumer motivation and willingness to pay (WTP) for “safer” vegetables from the use of non-treatment options of wastewater use in urban/peri-urban vegetable production. ... -
Effective Decision-Making and Problem-Solving
Yamoah, Fred (Chartered Institute of Professional Development (CIPD) UK, 2010) -
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred; Fearne, Andrew; Duffy, Rachel (2014-03-04)The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.7 million shoppers can be analysed to provide insights to profile the fairtrade shopper in order to enhance making targeted marketing ... -
Fairtrade Buying Behaviour : We know what they think, but do we know what they do?
Yamoah, Fred (2013) -
Fairtrade Buying Behaviour : We know what they think, but do we know what they do?
Yamoah, Fred; Fearne, Andrew; Duffy, Rachel; Petrovici, Dan (University of Kent, 2013-01)Emerging global discussions on ethical consumerism has boosted academic interest in fairtrade but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for marketing ... -
Fairtrade Consumers and “Global South” Producers Supply Chain Management
Yamoah, Fred (2016-11-15)Fairtrade supply chains lack information linking commodity producers with Fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using paired-samples ... -
Harnessing the Power of Africa's Sun to Produce Healthy Products for International Markets: The Case of Fruits of the Nile (FON), Uganda
Yamoah, Fred; Brett, Adam; Morris, Ian (2014-07-01)FON is a Ugandan company which trains farmers to cultivate Fair trade and grow organic fresh fruits. They developed a simple low-tech solar drying technology and sell dried fruits internationally, and in doing so have ... -
An integrated environmental and fairtrade labelling scheme for product supply chains
Acquaye, Adolf; Yamoah, Fred; Feng, Kuishuang (2015-06-01)Environmental initiatives such as carbon labelling have been suggested as a driver for achieving sustainable production systems of product supply chains. The paper therefore presents a systematic process of developing an ... -
The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya
Yamoah, Fred; O’Caoimh, Conall; Donnelly, Christina; Sawaya, Sally (2014-07-01)The genesis of Meru Herbs, Kenya is traced to a decision to grow plants as a means of providing an alternative source of revenue to pay for a balance due on a water-project about 14 years ago. Such a modest initiative has ... -
Linking Fairtrade Shopper Insights and Supply Chain Management : Implications for Global South Producers
Yamoah, Fred (2013-05-14)Fairtrade supply chains lack information linking commodity producers with fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using pairedsamples ... -
Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK
Yamoah, Fred (2014)The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade ... -
The relationship between unhealthy food sales, socio-economic deprivation and childhood weight status : results of a cross-sectional study in England
Howard Wilsher, Stephanie; Harrison, Flo; Yamoah, Fred; Fearne, Andrew; Jones, Andy (2016-02-15)Recent increases in obesity prevalence have led to research into the neighbourhood food environment. Research suggests that proximity and density of food outlets around the home is associated with childhood obesity prevalence, ... -
Revisiting the European Horsemeat Scandal: The Role of Power Asymmetry in the Food Supply Chain Crisis
Madichie, Nnamdi; Yamoah, Fred (2017-10-18)This study explores the role of power asymmetry in the food supply chain, especially in relation to the channel confl ict, and ultimate breakdown that culminated in the infamous European horsemeat scandal across Europe. ... -
The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs
Yamoah, Fred; Yawson, David E.; Frimpong, Nana Owusu (2016-07-07)Given the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A ... -
Towards a framework for understanding Fairtrade purchase intention in the mainstream environment of supermarkets
Yamoah, Fred; Duffy, Rachel; Petrovici, Dan; Fearne, Andrew (2016-06-01)Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to buy ethical products. While researchers largely attribute the growth of ethical consumerism to an ...