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        Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills

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        Marksim_final_report_to_AM_July_2012.pdf (PDF, 813Kb)
        Author
        Brennan, Ross
        Vos, Lynn
        Attention
        2299/10139
        Abstract
        Marketing educators strive to provide students with an educational experience that prepares them for successful careers. Their education cannot simply involve the acquisition of a body of knowledge; it must also make them more employable by endowing them with work-relevant skills and competences (Gibson-Sweet et al 2010). In particular, marketing graduates need adequate numeracy skills because marketers are increasingly called upon to be accountable for their decisions. The premise of this study is that marketing simulation games provide an excellent opportunity to improve these skills; consequently, we hypothesize that simulation games are a good medium through which to deliver numerical and financial skills on a marketing degree programme
        Publication date
        2012-07
        Published in
        Marketing: Catching the Technology Wave
        Other links
        http://hdl.handle.net/2299/10139
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