dc.contributor.author | Wilson, Jonathan | |
dc.contributor.author | Brennan, Ross | |
dc.date.accessioned | 2013-04-24T14:45:06Z | |
dc.date.available | 2013-04-24T14:45:06Z | |
dc.date.issued | 2011-07 | |
dc.identifier.citation | Wilson , J & Brennan , R 2011 , Chinese Global Brand Values : Exploratory Content Analysis . in Proceedings of the Academy of Marketing Conference . | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750326 | |
dc.identifier.uri | http://hdl.handle.net/2299/10510 | |
dc.language.iso | eng | |
dc.relation.ispartof | Proceedings of the Academy of Marketing Conference | |
dc.title | Chinese Global Brand Values : Exploratory Content Analysis | en |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Department of Marketing and Enterprise | |
rioxxterms.type | Other | |
herts.preservation.rarelyaccessed | true | |