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Chinese Global Brand Values : Exploratory Content Analysis

dc.contributor.authorWilson, Jonathan
dc.contributor.authorBrennan, Ross
dc.date.accessioned2013-04-24T14:45:06Z
dc.date.available2013-04-24T14:45:06Z
dc.date.issued2011-07
dc.identifier.citationWilson , J & Brennan , R 2011 , Chinese Global Brand Values : Exploratory Content Analysis . in Proceedings of the Academy of Marketing Conference .
dc.identifier.otherPURE: 845898
dc.identifier.otherPURE UUID: 539df7cb-eca7-43ba-8701-83d6d41676a9
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750326
dc.identifier.urihttp://hdl.handle.net/2299/10510
dc.language.isoeng
dc.relation.ispartofProceedings of the Academy of Marketing Conference
dc.titleChinese Global Brand Values : Exploratory Content Analysisen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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