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We Have the Technology : An Exploratory Study of B2B Social Media Branding

dc.contributor.authorBrennan, Ross
dc.contributor.authorCroft, Robin
dc.date.accessioned2013-04-25T00:57:03Z
dc.date.available2013-04-25T00:57:03Z
dc.date.issued2011-09
dc.identifier.citationBrennan , R & Croft , R 2011 , We Have the Technology : An Exploratory Study of B2B Social Media Branding . in Proceedings of the IMP Conference . University of Strathclyde .
dc.identifier.otherPURE: 845854
dc.identifier.otherPURE UUID: 8822e832-62c5-4222-a578-55b016191690
dc.identifier.otherScopus: 84855379336
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750338
dc.identifier.urihttp://hdl.handle.net/2299/10524
dc.language.isoeng
dc.publisherUniversity of Strathclyde
dc.relation.ispartofProceedings of the IMP Conference
dc.titleWe Have the Technology : An Exploratory Study of B2B Social Media Brandingen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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