dc.contributor.author | Pine, Karen | |
dc.contributor.author | Wilson, Penny | |
dc.contributor.author | Nash, Avril | |
dc.date.accessioned | 2013-06-03T11:15:58Z | |
dc.date.available | 2013-06-03T11:15:58Z | |
dc.date.issued | 2007-12 | |
dc.identifier.citation | Pine , K , Wilson , P & Nash , A 2007 , ' The relationship between television advertising, children's viewing and their requests to Father Christmas ' , Journal of Developmental and Behavioral Pediatrics , vol. 28 , no. 6 , pp. 456-461 . https://doi.org/10.1097/DBP.0b013e31815eddff | |
dc.identifier.issn | 0196-206X | |
dc.identifier.other | PURE: 682750 | |
dc.identifier.other | PURE UUID: dbd87550-7588-48ac-8c4f-f2ac5f5430bc | |
dc.identifier.other | Scopus: 37349055384 | |
dc.identifier.uri | http://hdl.handle.net/2299/10689 | |
dc.description.abstract | Objective: Children's letters to Father Christmas provide an opportunity to use naturalistic methods to investigate the influence of television advertising. Methods: This study investigates the number of toy requests in the letters of children aged between 6 and 8 (n = 98) in relation to their television viewing and the frequency of product advertisements prior to Christmas. Seventy-six hours of children's television were sampled, containing over 2,500 advertisements for toys. Results: Children's viewing frequency, and a preference for viewing commercial channels, were both related to their requests for advertised goods. Gender effects were also found, with girls requesting more advertised products than boys. Conclusion: Exploring the children's explicit understanding of advertising showed that children in this age group are not wholly aware of the advertisers' intent and that, together with their good recall of advertising, this may account for their vulnerability to its persuasive messages. | en |
dc.format.extent | 6 | |
dc.language.iso | eng | |
dc.relation.ispartof | Journal of Developmental and Behavioral Pediatrics | |
dc.subject | children | |
dc.subject | advertising | |
dc.subject | television | |
dc.subject | Christmas | |
dc.title | The relationship between television advertising, children's viewing and their requests to Father Christmas | en |
dc.contributor.institution | Department of Psychology | |
dc.contributor.institution | School of Life and Medical Sciences | |
dc.contributor.institution | Health & Human Sciences Research Institute | |
dc.contributor.institution | Psychology | |
dc.contributor.institution | Applied and Practice-based Research | |
dc.contributor.institution | Department of Adult Nursing and Primary Care | |
dc.contributor.institution | Centre for Research in Public Health and Community Care | |
dc.contributor.institution | Older People's Health and Complex Conditions | |
dc.contributor.institution | Communities, Young People and Family Lives | |
dc.contributor.institution | Nursing, Midwifery and Social Work | |
dc.contributor.institution | School of Health and Social Work | |
dc.description.status | Peer reviewed | |
rioxxterms.version | SMUR | |
rioxxterms.versionofrecord | https://doi.org/10.1097/DBP.0b013e31815eddff | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |