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        Modular construction and anamorphosis in Channel 4 idents : past and present

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        904962.pdf (PDF, 1Mb)
        Author
        Brownie, Barbara
        Attention
        2299/10775
        Abstract
        In the 30 years since the first appearance of Martin Lambie Nairn’s ident, Round and Back, Channel 4 has established a reputation for screening idents that are both innovative and pleasingly familiar. While many texts have acknowledged the significance of these artefacts, there has, as yet, been no sufficient exploration into the precise behaviours that make these idents so distinct. This article explores the construction of the Channel 4 logo from independently moving parts, and the alignment of static parts prompted by tracked navigation, showing how these behaviours are made possible by the modularity of the Channel 4 logo. These behaviours are likened to anamorphosis, in which a privileged viewing zone reveals to viewers an alignment of forms, and a fleeting moment in which separate pictorial objects collaborate in the presentation of a more significant numerical configuration.
        Publication date
        2013
        Published in
        Journal of Media Practice
        Published version
        https://doi.org/10.1386/jmpr.14.2.93_1
        Other links
        http://hdl.handle.net/2299/10775
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