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dc.contributor.authorBrownie, Barbara
dc.date.accessioned2013-06-17T09:45:46Z
dc.date.available2013-06-17T09:45:46Z
dc.date.issued2013
dc.identifier.citationBrownie , B 2013 , ' Modular construction and anamorphosis in Channel 4 idents : past and present ' Journal of Media Practice , vol. 14 , no. 2 , pp. 93-110 . https://doi.org/10.1386/jmpr.14.2.93_1
dc.identifier.issn1468-2753
dc.identifier.otherPURE: 1723800
dc.identifier.otherPURE UUID: ce7e6d63-a4a6-4eb4-880b-4b26a9648bbe
dc.identifier.otherScopus: 84886681741
dc.identifier.urihttp://hdl.handle.net/2299/10775
dc.description.abstractIn the 30 years since the first appearance of Martin Lambie Nairn’s ident, Round and Back, Channel 4 has established a reputation for screening idents that are both innovative and pleasingly familiar. While many texts have acknowledged the significance of these artefacts, there has, as yet, been no sufficient exploration into the precise behaviours that make these idents so distinct. This article explores the construction of the Channel 4 logo from independently moving parts, and the alignment of static parts prompted by tracked navigation, showing how these behaviours are made possible by the modularity of the Channel 4 logo. These behaviours are likened to anamorphosis, in which a privileged viewing zone reveals to viewers an alignment of forms, and a fleeting moment in which separate pictorial objects collaborate in the presentation of a more significant numerical configuration.en
dc.language.isoeng
dc.relation.ispartofJournal of Media Practice
dc.rights/dk/atira/pure/core/openaccesspermission/open
dc.subjectChannel 4
dc.subjectidents
dc.subjectlogo
dc.subjectGestalt
dc.subjectanamorphosis
dc.subjecttypography
dc.titleModular construction and anamorphosis in Channel 4 idents : past and presenten
dc.contributor.institutionTheorising Visual Art and Design
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionArt and Design
dc.contributor.institutionMedia Research Group
dc.contributor.institutionCreative Economy Research Centre
dc.description.statusPeer reviewed
dc.relation.schoolSchool of Creative Arts
dc.description.versiontypeFinal Accepted Version
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1386/jmpr.14.2.93_1
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeopenAccess


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