Browsing PhD Theses Collection by Author "Ashour, Mohammed L.M"
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Marketing Orientation, Customer Satisfaction and Retention: the Case of the Telecommunications Services Market in Jordan
Ashour, Mohammed L.M (University of Hertfordshire, 2014-10-28)A great deal of attention has been devoted by researchers to examine different aspects of the relationship between marketing orientation (MO) and competitive advantage, mostly within causal relationship style research. ...