Browsing PhD Theses Collection by Author "Kerrigan, Finola"
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Evaluating the impact of an integrated supply chain on the process of marketing European feature films
Kerrigan, Finola (University of Hertfordshire, 2005)The film industry in Europe is characterised by a fragmented supply chain. The film market is historically dominated by films from the United States, leaving little room for other national cinemas. In this context, film ...