Browsing PhD Theses Collection by Author "Morrad, Diane M I"
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What Happens at the Brand Interface? A Narrative Inquiry into the Brand Management Practices of Small Firms in Hertfordshire, UK
Morrad, Diane M I (2021-04-29)The focus of the inquiry reported in this thesis was to explore the brand management practices put into practice by small firms (defined here as those having between 10 and 49 employees) from the perspective of an ...