Browsing PhD Theses Collection by Author "Nnene, Uchechukwu"
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Mobile Commerce Innovation: a Case for Retailer Adoption and Consumer Acceptance in Nigeria
Nnene, Uchechukwu (2022-03-22)The purpose of this research project is to explore the adoption and acceptance of Mobile Commerce (MC) in the B2C retail sector in Nigeria. In an era of ever-evolving technological landscape, MC as a technological phenomenon ...