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dc.contributor.authorStanworth, J.
dc.contributor.authorPurdy, D.
dc.contributor.authorStanworth, C.
dc.contributor.authorWatson, Anna
dc.contributor.authorHealeas, S.
dc.identifier.citationStanworth , J , Purdy , D , Stanworth , C , Watson , A & Healeas , S 2004 , ' Franchising as a small business growth strategy : A resource-based view of organizational development ' , International Small Business Journal , vol. 22 , no. 6 , pp. 539-559 .
dc.identifier.otherPURE: 1745894
dc.identifier.otherPURE UUID: 895c8c7f-5051-4b6d-884f-7a30ce7fc5b3
dc.identifier.otherScopus: 11144328946
dc.descriptionCopyright 2005 Elsevier B.V., All rights reserved.
dc.description.abstractNot only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of franchise businesses result in an industry profile whereby, at any one time, around half of all franchise systems are less than five years old with less than 10 outlets. The question arises: how do successful franchise organizations plan their human capital development in order to accomplish successful growth? An adjunct to this question is the role of franchisees who, while not totally independent in the sense of the conventional small business person, certainly do not see themselves as conventional employees either, and have certain expectations of participation in the process of which they are an integral part. This exploratory article uses case study material from a number of 'exemplar' franchise companies in the development of a resource-based view of organizational development. The article should hold considerable interest, not only for academics interested in franchising, but also for those examining fields such as small business strategic management, innovation and intangible asset growthen
dc.relation.ispartofInternational Small Business Journal
dc.subjectSmall business growth
dc.subjectresource based view
dc.titleFranchising as a small business growth strategy : A resource-based view of organizational developmenten
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.description.statusPeer reviewed
dc.relation.schoolHertfordshire Business School
rioxxterms.typeJournal Article/Review

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