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        Brief report: Effect of dietary restraint on fruit and vegetable intake following implementation intentions

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        Final Accepted Version (PDF, 325Kb)
        Author
        Troop, Nicholas
        Attention
        2299/11172
        Abstract
        This study explored whether the effects of implementation intentions on increasing fruit and vegetable intake were moderated by dietary restraint. In total, 208 participants were randomly allocated to control or implementation intention conditions where they were asked to write down when, where and how they would increase their fruit and vegetable intake. Implementation intentions increased fruit and vegetable intake but only in participants scoring low (not high) on rigid dietary restraint. Motives underlying fruit and vegetable consumption may be different for restrained and unrestrained eaters. Efforts to increase their intake may need to be tailored, for example, through motivational rather than situational cues.
        Publication date
        2013-07
        Published in
        Journal of Health Psychology
        Published version
        https://doi.org/10.1177/1359105312456320
        Other links
        http://hdl.handle.net/2299/11172
        Relations
        School of Life and Medical Sciences
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