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        Retail franchising : An intellectual capital perspective

        Author
        Watson, Anna
        Stanworth, J.
        Healeas, S.
        Purdy, D.
        Stanworth, C.
        Attention
        2299/11447
        Abstract
        Retailers appear to have found franchising to be a valuable means by which to develop their businesses, both domestically and abroad. In the UK franchising accounts for approximately one-third of all retail sales (Franchise Survey, 2003). This paper explores the implications of franchising on the intellectual capital (IC) development and knowledge management (KM) for retail organisations, given that for retail organisations asset intangibility is a particular feature. As such, this paper breaks new ground in engaging currently topical concepts from leading-edge debates in the management literature (IC and KM) to examine franchising in service sector businesses. The paper should hold considerable interest for, not only academics interested in franchising per se, but also business researchers examining fields such as innovation and intangible asset growth.
        Publication date
        2005-01
        Published in
        Journal of Retailing and Consumer Services
        Published version
        https://doi.org/10.1016/j.jretconser.2004.02.001
        Other links
        http://hdl.handle.net/2299/11447
        Relations
        Hertfordshire Business School
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