dc.contributor.author | Nicholls, A. | |
dc.contributor.author | Watson, Anna | |
dc.date.accessioned | 2013-08-22T12:00:03Z | |
dc.date.available | 2013-08-22T12:00:03Z | |
dc.date.issued | 2005 | |
dc.identifier.citation | Nicholls , A & Watson , A 2005 , ' Implementing e-value strategies in UK retailing ' , International Journal of Retail and Distribution Management , vol. 33 , no. 6 , pp. 426-443 . https://doi.org/10.1108/09590550510600852 | |
dc.identifier.issn | 0959-0552 | |
dc.identifier.uri | http://hdl.handle.net/2299/11448 | |
dc.description.abstract | Purpose - This paper aims to examine the current strategic landscape of UK "bricks and clicks" retailers. The main focus of this work is to consider how e-commerce may provide competitive advantage via an insight into the current strategies employed by UK retailers. Design/methodology/approach - The paper uses both secondary and primary data analysis to explore its research questions. The paper begins with an overview of the e-strategy literature and then goes on to examine the key areas of e-value creation for bricks and clicks companies. Next an analysis of the results of a survey of the UK's top 500 retailers tests the existing literature and provides new evidence of emerging e-strategies. Findings - The data analysis in this research reveals significant gaps between theory and practice and leads to the development of a new model of business "e-value-added". Research limitations/implications - It is difficult to generalise the findings from this survey, given the small number of respondents. Further in-depth qualitative research is needed to enable us to understand better the organisational issues around e-commerce development and implementation. Practical implications - It is suggested that, in order to exploit the internet to its full potential, legacy retailers need to analyse a variety of situational antecedents in order to identify e-value creation opportunities. In addition, they must consider whether integration or separation with bricks and clicks operations will deliver the best solution in each value-adding interface. Originality/value - This research offers a new insight into current e-tail strategies for bricks and clicks businesses, and as such is likely to be of interest to academics and practitioners alike. | en |
dc.format.extent | 18 | |
dc.language.iso | eng | |
dc.relation.ispartof | International Journal of Retail and Distribution Management | |
dc.subject | E-commerce | |
dc.subject | Retailing | |
dc.title | Implementing e-value strategies in UK retailing | en |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.contributor.institution | Marketing Insight Research Unit | |
dc.description.status | Peer reviewed | |
dc.identifier.url | http://www.scopus.com/inward/record.url?scp=20444450573&partnerID=8YFLogxK | |
rioxxterms.versionofrecord | 10.1108/09590550510600852 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |