University of Hertfordshire Research Archive

        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UHRABy Issue DateAuthorsTitlesThis CollectionBy Issue DateAuthorsTitles

        Arkivum Files

        My Downloads
        View Item 
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item

        A Degree in Advertising : an unwanted child of the business. Why academia and advertising should not be bridged.

        View/Open
        MRabikowska_Advertising_Degree.pdf (PDF, 288Kb)
        Author
        Rabikowska, Marta
        Attention
        2299/11624
        Abstract
        According to the directives bestowed on British Higher Education in the aftermath of the 1992 educational reform, employability, which became the responsibility of educational institutions, and employment, which stayed in hands of the employers, should overlap in the process of mutual imitation. Their common aim was to achieve better standards of life by exploring the potential of the mind and transferring it onto the ground of practical experience (Gibb, 2002; Cohen, 1993). Knowledge, and especially creative knowledge and communication, has become a political and economic target in the process of improving the level of wellbeing (Barnett, 2000). In this paper the employability potential of an advertising degree will be discussed within the British context and the heterogeneity of advertising as an academic discipline.
        Publication date
        2009
        Published in
        The Journal of Employability and the Humanities
        Other links
        http://hdl.handle.net/2299/11624
        Metadata
        Show full item record
        Keep in touch

        © 2019 University of Hertfordshire

        I want to...

        • Apply for a course
        • Download a Prospectus
        • Find a job at the University
        • Make a complaint
        • Contact the Press Office

        Go to...

        • Accommodation booking
        • Your student record
        • Bayfordbury
        • KASPAR
        • UH Arts

        The small print

        • Terms of use
        • Privacy and cookies
        • Criminal Finances Act 2017
        • Modern Slavery Act 2015
        • Sitemap

        Find/Contact us

        • T: +44 (0)1707 284000
        • E: ask@herts.ac.uk
        • Where to find us
        • Parking
        • hr
        • qaa
        • stonewall
        • AMBA
        • ECU Race Charter
        • disability confident
        • AthenaSwan