Media Research Group
Theorising Visual Art and Design
School of Creative Arts
Social Sciences, Arts & Humanities Research Institute
Doodleflak was the first Infinite Canvas comic to employ a zooming interface. This technique allowed for the spatial map of the whole comic to be viewed at one level and then for individual segments of the comic to be zoomed in on and read. This was a significant development within the field of webcomics, with previous Infinite Canvas work only allowing readers to move through the narrative at the reading level. The addition of the zoom allowed reader to experience the entire comic as a single shape and brought to the fore several ides first proposed by McCloud.