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Marketing : An Introduction

dc.contributor.authorArmstrong, Gary
dc.contributor.authorKotler, Philip
dc.contributor.authorHarker, Michael
dc.contributor.authorBrennan, Ross
dc.date.accessioned2013-10-03T13:00:16Z
dc.date.available2013-10-03T13:00:16Z
dc.date.issued2009
dc.identifier.citationArmstrong , G , Kotler , P , Harker , M & Brennan , R 2009 , Marketing : An Introduction . Pearson Education .
dc.identifier.isbn9780273713951
dc.identifier.otherPURE: 845775
dc.identifier.otherPURE UUID: e681e52c-ff5c-4531-b684-f06d71450082
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750331
dc.identifier.urihttp://hdl.handle.net/2299/11727
dc.format.extent648
dc.language.isoeng
dc.publisherPearson Education
dc.titleMarketing : An Introductionen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
rioxxterms.typeBook
herts.preservation.rarelyaccessedtrue


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