| dc.contributor.author | Brennan, Ross | |
| dc.contributor.author | Croft, Robin | |
| dc.date.accessioned | 2013-10-17T11:00:42Z | |
| dc.date.available | 2013-10-17T11:00:42Z | |
| dc.date.issued | 2013-08-20 | |
| dc.identifier.citation | Brennan , R & Croft , R 2013 , ' Using Social Media in Business-to-Business Marketing ' , The European Financial Review , pp. n/a . < http://www.europeanfinancialreview.com/?p=7120 > | |
| dc.identifier.other | PURE: 1946911 | |
| dc.identifier.other | PURE UUID: d4881479-708c-4aa8-89c8-46838c4cf7c6 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750346 | |
| dc.identifier.uri | http://hdl.handle.net/2299/11803 | |
| dc.description.abstract | Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing specialists, now question how these social media have made an impact on business-to-business marketing and what distinguishes its approaches from standard business-to-customer strategies | en |
| dc.language.iso | eng | |
| dc.relation.ispartof | The European Financial Review | |
| dc.title | Using Social Media in Business-to-Business Marketing | en |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.contributor.institution | Marketing Insight Research Unit | |
| dc.description.status | Non peer reviewed | |
| dc.identifier.url | http://www.europeanfinancialreview.com/?p=7120 | |
| rioxxterms.version | SMUR | |
| rioxxterms.type | Journal Article/Review | |
| herts.preservation.rarelyaccessed | true | |
