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dc.contributor.authorBrennan, Ross
dc.contributor.authorCroft, Robin
dc.date.accessioned2013-10-17T11:00:42Z
dc.date.available2013-10-17T11:00:42Z
dc.date.issued2013-08-20
dc.identifier.citationBrennan , R & Croft , R 2013 , ' Using Social Media in Business-to-Business Marketing ' , The European Financial Review , pp. n/a .
dc.identifier.otherPURE: 1946911
dc.identifier.otherPURE UUID: d4881479-708c-4aa8-89c8-46838c4cf7c6
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750346
dc.identifier.urihttp://hdl.handle.net/2299/11803
dc.description.abstractTwitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing specialists, now question how these social media have made an impact on business-to-business marketing and what distinguishes its approaches from standard business-to-customer strategiesen
dc.language.isoeng
dc.relation.ispartofThe European Financial Review
dc.titleUsing Social Media in Business-to-Business Marketingen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionMarketing Insight Research Unit
dc.description.statusNon peer reviewed
dc.identifier.urlhttp://www.europeanfinancialreview.com/?p=7120
rioxxterms.versionSMUR
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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