Virtual Typography—A New Approach to Motion Graphics?

Abstract

In an image-saturated world, type design can have a hard time standing out. In this Feature, Matthias Hillner looks at the new ways of using transitional typography and motion graphics to transmit information. With various examples of experimental work, advertisement strategies and signage, Matthias Hillner shows how innovative design has impacted us in the past, and where virtual typography might be headed in the future