dc.contributor.author | Watson, Anna | |
dc.contributor.author | Stanworth, J. | |
dc.date.accessioned | 2013-12-17T13:30:18Z | |
dc.date.available | 2013-12-17T13:30:18Z | |
dc.date.issued | 2006-09-01 | |
dc.identifier.citation | Watson , A & Stanworth , J 2006 , ' Franchising and intellectual capital : A franchisee's perspective ' , International Entrepreneurship and Management Journal , vol. 2 , no. 3 , pp. 337-349 . https://doi.org/10.1007/s11365-006-0005-0 | |
dc.identifier.issn | 1554-7191 | |
dc.identifier.uri | http://hdl.handle.net/2299/12379 | |
dc.description.abstract | Various studies have focused on the reasons for franchising. Most studies have concentrated principally on the franchisors' motivations for franchising, with only a few exploring franchising as a route to self-employment. This paper seeks to provide a conceptual framework which examines the value of franchising to franchisees, employing an intellectual capital perspective. It is suggested that the (perceived) value of the franchise system is unlikely to remain static over time, and that the perceived benefits of franchise systems will vary according to both system and franchisee attributes. | en |
dc.format.extent | 13 | |
dc.language.iso | eng | |
dc.relation.ispartof | International Entrepreneurship and Management Journal | |
dc.title | Franchising and intellectual capital : A franchisee's perspective | en |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.description.status | Peer reviewed | |
dc.identifier.url | http://www.scopus.com/inward/record.url?scp=31344467029&partnerID=8YFLogxK | |
rioxxterms.versionofrecord | 10.1007/s11365-006-0005-0 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |