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dc.contributor.authorWatson, Anna
dc.contributor.authorStanworth, J.
dc.identifier.citationWatson , A & Stanworth , J 2006 , ' Franchising and intellectual capital : A franchisee's perspective ' , International Entrepreneurship and Management Journal , vol. 2 , no. 3 , pp. 337-349 .
dc.identifier.otherPURE: 1745656
dc.identifier.otherPURE UUID: d8bb2da5-c5e6-47e0-8b9f-6f4a11dcb6da
dc.identifier.otherScopus: 31344467029
dc.description.abstractVarious studies have focused on the reasons for franchising. Most studies have concentrated principally on the franchisors' motivations for franchising, with only a few exploring franchising as a route to self-employment. This paper seeks to provide a conceptual framework which examines the value of franchising to franchisees, employing an intellectual capital perspective. It is suggested that the (perceived) value of the franchise system is unlikely to remain static over time, and that the perceived benefits of franchise systems will vary according to both system and franchisee attributes.en
dc.relation.ispartofInternational Entrepreneurship and Management Journal
dc.titleFranchising and intellectual capital : A franchisee's perspectiveen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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