dc.contributor.author | Brennan, Ross | |
dc.date.accessioned | 2014-01-09T10:30:34Z | |
dc.date.available | 2014-01-09T10:30:34Z | |
dc.date.issued | 2004-08-01 | |
dc.identifier.citation | Brennan , R 2004 , ' Should we worry about an "academic-practitioner divide" in marketing? ' , Marketing Intelligence and Planning , vol. 22 , no. 5 , pp. 492-500 . https://doi.org/10.1108/02634500410551879 | |
dc.identifier.issn | 0263-4503 | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750303 | |
dc.identifier.uri | http://hdl.handle.net/2299/12499 | |
dc.description | This is the accepted version of the following article: Brennan, R., (2004) "Should we worry about an “academic‐practitioner divide” in marketing?", Marketing Intelligence & Planning, Vol. 22(5): 492 - 500. The version of record is available online at doi: http://dx.doi.org/10.1108/02634500410551879 © Emerald Group Publishing Limited 2004 Published by Emerald Group Publishing Limited | |
dc.description.abstract | In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the “academic-practitioner divide”, investigates the reasons for it and the barriers to communication that exist, and put forward ideas for improving the effectiveness of academic-practitioner collaboration. However, members of the academic community should carefully avoid a headlong and uncritical rush for managerial relevance, since their claim to a unique position in the knowledge production process relies on maintaining objectivity and a certain distance from the day-to-day pressures of marketing management | en |
dc.format.extent | 287541 | |
dc.language.iso | eng | |
dc.relation.ispartof | Marketing Intelligence and Planning | |
dc.subject | managerial relevance | |
dc.subject | rigour | |
dc.subject | validity | |
dc.subject | reliability | |
dc.title | Should we worry about an "academic-practitioner divide" in marketing? | en |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.description.status | Peer reviewed | |
dc.date.embargoedUntil | 2016-08-01 | |
rioxxterms.versionofrecord | 10.1108/02634500410551879 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |