| dc.contributor.author | Eagle, Lynne | |
| dc.contributor.author | Brennan, Ross | |
| dc.date.accessioned | 2014-02-12T11:58:57Z | |
| dc.date.available | 2014-02-12T11:58:57Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Eagle , L & Brennan , R 2007 , ' Beyond advertising : in-home promotion of "fast food" ' , Young Consumers , vol. 8 , no. 4 , pp. 278-288 . https://doi.org/10.1108/17473610710838635 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750322 | |
| dc.identifier.uri | http://hdl.handle.net/2299/12811 | |
| dc.description.abstract | The purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to use home-delivered food promotional materials to illustrate the types of promotional activity that are not covered by recent regulatory actions | en |
| dc.language.iso | eng | |
| dc.relation.ispartof | Young Consumers | |
| dc.title | Beyond advertising : in-home promotion of "fast food" | en |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.description.status | Peer reviewed | |
| rioxxterms.versionofrecord | 10.1108/17473610710838635 | |
| rioxxterms.type | Journal Article/Review | |
| herts.preservation.rarelyaccessed | true | |
