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dc.contributor.authorEagle, Lynne
dc.contributor.authorBrennan, Ross
dc.identifier.citationEagle , L & Brennan , R 2007 , ' Beyond advertising : in-home promotion of "fast food" ' , Young Consumers , vol. 8 , no. 4 , pp. 278-288 .
dc.identifier.otherPURE: 846343
dc.identifier.otherPURE UUID: 8f705ef1-4bd7-4cbb-a93f-a7bf64b5fdec
dc.identifier.otherScopus: 84992925001
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750322
dc.description.abstractThe purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may not be as effective as expected. It aims to use home-delivered food promotional materials to illustrate the types of promotional activity that are not covered by recent regulatory actionsen
dc.relation.ispartofYoung Consumers
dc.titleBeyond advertising : in-home promotion of "fast food"en
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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