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dc.contributor.authorCatulli, Maurizio
dc.contributor.authorLindley, Julian
dc.contributor.authorReed, Nick
dc.contributor.authorGreen, Andrew
dc.contributor.authorKiri, Sushma Premnath
dc.contributor.authorHyseni, Hajrë
dc.contributor.editorBelk, Russell W.
dc.contributor.editorPrice, Linda L.
dc.contributor.editorPenaloza, Lisa
dc.identifier.citationCatulli , M , Lindley , J , Reed , N , Green , A , Kiri , S P & Hyseni , H 2013 , What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers . in R W Belk , L L Price & L Penaloza (eds) , Consumer Culture Theory . Research in Consumer Behaviour , vol. 15 , Emerald , Bingley , pp. 185-208 .
dc.identifier.otherPURE: 2288526
dc.identifier.otherPURE UUID: 63b70d03-7c93-489f-a1c3-3672f7f0b64a
dc.identifier.otherScopus: 84901479301
dc.identifier.otherORCID: /0000-0001-7666-5584/work/39070079
dc.description.abstractPurpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and design theory, by associating ABC with Product Service Systems (PSS) which are seen as desirable as they offer a promise of sustainability. Methodology/Approach: Within an Action Research approach consisting of the establishment of a pilot service provision, we conducted ethnographies including in depth interviews and focus groups. Findings: The adoption of Access Based provisions is constrained by low compatibility with consumer culture. Consumers are concerned with the provision’s ability to satisfy their needs, what this mode of consumption says about them, and the extent to which it associates them with communities of practice. Research Limitations: The limitations are the typical ones of Action Research, which is linked to a unique, researcher generated context where the researcher is also a participant, and therefore are difficult to generalize. Research Implications: The large scale implementation of PSS underpinning Access Based Consumption is problematic as it challenges consumers’ needs for self expression and affiliation; however we found that consumers in this specific context are responsive to the environmental efficiency of PSS. Originality/Value: Our research explores the intersection between Consumer Research and Design, and consumers’ response to sustainable business models which underpin Access Based Consumption.en
dc.relation.ispartofConsumer Culture Theory
dc.relation.ispartofseriesResearch in Consumer Behaviour
dc.subjectAccess Based Consumption
dc.subjectBusiness Model
dc.subjectProduct Service System
dc.subjectEnvironmental Science(all)
dc.titleWhat is Mine is NOT Yours : Further insight on what access-based consumption says about consumersen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionSustainable Business Research Interest Group
dc.contributor.institutionGroup for Research on Innovation and Enterprise
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionArt and Design
dc.contributor.institutionResearch into Practice
dc.contributor.institutionDepartment of Psychology
dc.contributor.institutionHealth & Human Sciences Research Institute
dc.contributor.institutionApplied and Practice-based Research
dc.contributor.institutionSchool of Life and Medical Sciences
dc.contributor.institutionDepartment of Human and Environmental Sciences
dc.contributor.institutionGeography, Environment and Agriculture
dc.contributor.institutionAgriculture and Environment Research Unit
dc.contributor.institutionAgriculture, Veterinary and Food Sciences
dc.contributor.institutionEnterprise and Business Development
dc.contributor.institutionSystems Management Research Unit
dc.contributor.institutionDepartment of Management, Leadership and Organisation
dc.contributor.institutionHealth and Clinical Psychology group
dc.contributor.institutionBehaviour Change in Health and Business
dc.relation.schoolHertfordshire Business School
dc.relation.schoolSchool of Creative Arts
dc.relation.schoolSchool of Life and Medical Sciences

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