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Is the concept of national culture of any use to global advertisers of ‘global’ products?
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Czarnecka_and_Brennan_final_paper.pdf (PDF, 359Kb)
Author
Czarnecka, Barbara
Brennan, Ross
Attention
2299/13434
Publication date
2014-04
Other links
http://hdl.handle.net/2299/13434
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