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dc.contributor.authorDada, O.
dc.contributor.authorWatson, Anna
dc.identifier.citationDada , O & Watson , A 2013 , ' The Effect of Entrepreneurial Orientation on the Franchise Relationship ' , International Small Business Journal , vol. 31 , no. 8 , pp. 955-977 .
dc.identifier.otherPURE: 1802592
dc.identifier.otherPURE UUID: fa6904e2-7ee0-4f7a-bd20-9a8175c49ad2
dc.identifier.otherScopus: 84890389263
dc.description.abstractThis article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and franchisee desire for autonomy. A cross-sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK. The hypotheses specified in the study were tested using regression (including moderated regression) analyses. The results revealed that EO was significantly and positively related to relationship quality (as perceived by the franchisor). In addition, the recruitment of entrepreneurial franchisees was found to have a positively significant impact on relationship quality. The structural support systems used by franchisors to encourage franchisee entrepreneurial activities were not found to moderate the relationship between EO and relationship quality. The results suggest that systems with EO and entrepreneurial franchisees may enjoy better relations.en
dc.relation.ispartofInternational Small Business Journal
dc.subjectFranchise relationship
dc.subjectEntrepreneurial Orientation
dc.titleThe Effect of Entrepreneurial Orientation on the Franchise Relationshipen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionMarketing Insight Research Unit
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.description.statusPeer reviewed
dc.relation.schoolHertfordshire Business School
rioxxterms.typeJournal Article/Review

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