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dc.contributor.authorBrown, Christopher
dc.contributor.authorThatcher, James
dc.contributor.authorAlao, Hanan
dc.contributor.authorChoudhary, Shahriar
dc.date.accessioned2014-05-08T14:00:10Z
dc.date.available2014-05-08T14:00:10Z
dc.date.issued2014
dc.identifier.citationBrown , C , Thatcher , J , Alao , H & Choudhary , S 2014 ' Enriching the values of micro and small business research projects : two sides of a story ' UH Business School Working Paper , University of Hertfordshire .
dc.identifier.urihttp://hdl.handle.net/2299/13512
dc.descriptionCopyright and all rights therein are retained by the authors. All persons copying this information are expected to adhere to the terms and conditions invoked by each author's copyright. These works may not be re-posted without the explicit permission of the copyright holders
dc.description.abstractThe research aim was to critically examine the two sides of co-creation from the small business and GCU researcher perspectives. The interest is in the value created and delivered. Previous studies have suggested the importance of identity and trust in these types of collaborative projects. The approach used a single case study to explore indepth the development of identity and trust, and the subsequent movement of the project participants to the creation of value. The results of the study revealed important action learning and knowledge management developments. A strong focus at the beginning on identifying key propositional knowledge needs, later led to more opportunities to co-create value for both parties. The understanding of the processes and importance of trust in these significant knowledge exchange projects reveals both a strength and weakness in these university-business collaborative projects. The indepth undersrtanding and interpretation of the value derived in-action and on-action speaks highly of the role of these university-business collaborative projects. Suggesting that the university has a key role to play in future economic development. Keywordsen
dc.format.extent20
dc.format.extent653390
dc.language.isoeng
dc.publisherUniversity of Hertfordshire
dc.relation.ispartofseriesUH Business School Working Paper
dc.titleEnriching the values of micro and small business research projects : two sides of a storyen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionSustainable Business Research Interest Group
dc.contributor.institutionGroup for Research on Innovation and Enterprise
rioxxterms.typeWorking paper
herts.preservation.rarelyaccessedtrue


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