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dc.contributor.authorJenkins, James
dc.contributor.authorPericli, Alexis
dc.contributor.editorAdeyeye, Kemi
dc.identifier.citationJenkins , J & Pericli , A 2014 , Understanding consumer responses to water efficiency strategies . in K Adeyeye (ed.) , Water Efficiency in Buildings : Theory and Practice . John Wiley & Sons , Oxford , pp. 61-73 .
dc.identifier.otherPURE: 7118800
dc.identifier.otherPURE UUID: 2319e2a5-6ae4-4a75-b199-62773ec64e04
dc.identifier.otherScopus: 85027977116
dc.descriptionPublished online 27th Dec 2013
dc.description.abstractUnderstanding how consumers engage with and view their water usage is crucial to the design of more effective water demand management policies and programmes. This chapter argues that while consumers of water may be aware of the need for water conservation, with many expressing good intentions, consumers can often appear to be disengaged or discouraged from positively responding to measures designed to prompt the adoption of water-efficient strategies and behaviours. This disengagement, or inability of the consumer to engage with water-efficient strategies, is highlighted as being due to a range of socio-economic variables, such as age, gender, income, education as well as wider issues of emotional involvement, personal responsibility and institutional trust, and the existence of a gap in expressed attitude and actual behaviour. As a consequence, it is argued that the adoption of single-track water efficiency strategies, such as water metering or education campaigns, is unlikely to be sufficient in its own right, particularly in the medium to long term. Instead, it is suggested that the complexity of human behaviour is more openly recognised and that more diverse and innovative approaches to water efficiency are developeden
dc.publisherJohn Wiley & Sons
dc.relation.ispartofWater Efficiency in Buildings
dc.subjectWater efficiency
dc.subjectConsumer attitudes
dc.subjectEnvironmental Science(all)
dc.subjectSocial Sciences(all)
dc.titleUnderstanding consumer responses to water efficiency strategiesen
dc.contributor.institutionDepartment of Human and Environmental Sciences
dc.contributor.institutionHealth & Human Sciences Research Institute
dc.contributor.institutionSchool of Life and Medical Sciences
dc.contributor.institutionAgriculture, Food and Veterinary Sciences
dc.contributor.institutionGeography, Environment and Agriculture
dc.contributor.institutionWater and Environment
dc.description.statusPeer reviewed

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