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The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory

dc.contributor.authorBrennan, Ross
dc.contributor.authorHalliday, Sue
dc.date.accessioned2014-06-26T14:30:39Z
dc.date.available2014-06-26T14:30:39Z
dc.date.issued2013
dc.identifier.citationBrennan , R & Halliday , S 2013 , The PPI Mis-Selling Case : SDL and the Relevance of Marketing Theory . in Marketing Relevance : Proceedings of the Academy of Marketing Conference . University of South Wales , Academy of Marketing Conf , Cardiff , United Kingdom , 8/07/13 .
dc.identifier.citationconference
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750317
dc.identifier.urihttp://hdl.handle.net/2299/13832
dc.format.extent379972
dc.language.isoeng
dc.publisherUniversity of South Wales
dc.relation.ispartofMarketing Relevance
dc.titleThe PPI Mis-Selling Case : SDL and the Relevance of Marketing Theoryen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionMarketing Insight Research Unit
dc.contributor.institutionCentre for Research on Management, Economy and Society
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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