Show simple item record

The Brand Misfits : Exploring paradoxical brand-resisting practices in social media

dc.contributor.authorDuus, Rikke
dc.contributor.authorCooray, Muditha
dc.contributor.authorDavies, Andrea
dc.date.accessioned2014-06-30T14:01:44Z
dc.date.available2014-06-30T14:01:44Z
dc.date.issued2014
dc.identifier.citationDuus , R , Cooray , M & Davies , A 2014 , ' The Brand Misfits : Exploring paradoxical brand-resisting practices in social media ' , Paper presented at Brands and Brand Relationships Conference , Boston , United States , 19/05/14 - 21/05/14 .
dc.identifier.citationconference
dc.identifier.otherPURE: 2959156
dc.identifier.otherPURE UUID: 72a77cf4-d6b8-4cb6-9b23-3840043b52cc
dc.identifier.urihttp://hdl.handle.net/2299/13859
dc.language.isoeng
dc.titleThe Brand Misfits : Exploring paradoxical brand-resisting practices in social mediaen
dc.contributor.institutionManagement and Strategy Research Unit
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record